ABOUT LEAH HOLLENDER
In a world of artificial images and synthetic cosmetics, it takes someone who grew up without those influences to build a truly authentic cosmetics brand. Beauty cannot be added, only revealed, and that’s precisely what Leah discovered in her career. After working in the skincare industry for 17 years, her appreciation for innate beauty empowered her to truly unveil it in others. It all began with an upbringing that eschewed conventional beauty marketing.
Born in Brooklyn into an ultra-Orthodox Hassidic Jewish family, Leah grew up completely isolated from the secular world. She was one of 11 children, making it hard to stand out. Throughout her childhood, she heard messages that girls and women must be unseen, silently performing their roles as daughters, sisters, wives, and mothers. Educational opportunities were limited.
But Leah dreamed of living a life where she could shine — and help others do so as well.
At 16, Leah began working for a jewelry company, where her spark of entrepreneurship first appeared. A newfound work ethic gave her confidence as she began to consider her future. However, the community frowned upon women having careers. Meanwhile, her family arranged her marriage for her, and Leah wed her husband after meeting him just 2 times. Little did she realize she was marrying her soul mate… someone who would become a true partner on her remarkable path.
As Leah fell in love and had two wonderful children with her husband, inklings of doubt began sprouting. The family decided to move away from a strictly religious lifestyle. This radical change led to a new mindset. Finally, Leah was ready to embrace her deep-seated ambition and charitable nature.