THE PRO AGING BEAUTY MOVEMENT

What is Pro Aging? 

A quick scroll through social media will bring up selfie after selfie of flawless complexions, endless product advertisements promising you your youth back, and wellness hacks to stall the hands of time. In fact, you’d be hard-pressed to go on social media and not find any posts like this. While there’s nothing wrong with wanting to age beautifully, the message in the beauty industry today is anything but that. It’s not enough to simply look good for our age, but we have to look younger as well. 

If you’re anything like us at Louminology, then you’re tired of the constant pressure to fight your age and the fear of looking older than 20 years old. Luckily, the pro aging movement is pushing back, and it's the celebration of feeling beautiful at any age while taking care of yourself and feeling good in the body you’re in. 

As the pro aging movement gains momentum, more and more people are rejecting the anti-aging rhetoric of the past by choosing pro-aging products that protect and nurture the skin rather than trying to change the way you look altogether. Read on to find out why Louminology believes in celebrating the natural process of aging and how you can, too!

Why is Pro Aging Gaining Popularity?

The beauty industry has long promoted anti-aging products based on the idea that the act of aging in and of itself is an ailment that can be cured. The skincare industry in particular is especially guilty of this. How many creams and serums have you seen that promise to turn back the clock and make you look 20 years younger? 

Enticing as these promises may be, they prey on our collective desire to preserve our youth by implying that time can be defied and aging can be put on hold. The pro aging movement challenges this idea that aging is a battle to be won and instead embraces it. Embracing aging doesn’t mean we neglect self-care or give up on ourselves, but rather it means redefining beauty standards in the first place to feel good in the skin we’re in. Above all else, pro-aging beauty accepts that aging, and all of the signs that accompany it, are a natural part of life. 

Pro Aging vs. Anti Aging Products

Many anti-aging products on the market today give false promises at best and are harmfully formulated at worst. To make good on their lofty claims to restore youth, they either use ineffective ingredients with no data to back up their claims or employ the use of harsh exfoliants and other abrasive ingredients at high concentrations to produce fast, visible results. This in turn further damages the skin in the process, leading to a vicious cycle of more skin damage than you originally had to begin with that you must now continue to treat. 

The skin is the largest organ of the body, and it has quite remarkable mechanisms in place to take care of itself without our help. The best skincare ingredients are going to be those that facilitate the skin’s natural processes without seeking to overthrow them. This includes ingredients and formulas that help replenish the skin's moisture levels, protect the skin’s natural barrier, and help reduce oxidative stress from everyday environmental factors such as UV and pollution. 

The best skin ingredients are going to be those that facilitate the skin’s natural processes without seeking to overthrow them.

In addition to pro aging skincare ingredients, the formula also matters. It's also important to look for skincare products that are shelf-stable and pH balanced. A well-formulated product will not only last longer, but makes it easier to do your skincare routine without worrying about compromising the efficacy of your products. It also gives you peace of mind that you aren't disrupting your skin’s natural pH level and causing irritation. 

Lastly, don’t overlook the importance of hydration! Even if you have oily skin, hydration is the foundation of a bouncy-looking complexion at any age. And remember, a bright, bouncy complexion doesn’t mean you won’t have wrinkles or show any signs of aging, but rather, means the skin is overall healthy and whole. 

Pro aging skincare:

• Hydrates the skin
• Protects the natural skin barrier
• Protects against environmental stress
• Is pH balanced and shelf-stable 

The Best Pro Aging Skincare Products

If you’re looking to embrace the skin you’re in, keep a lookout for these pro aging ingredients in your skincare products: 

Hyaluronic Acid is a powerful humectant that’s naturally produced by the body. Hyaluronic acid binds water to the surface of wherever it’s applied and serves to fill in and plump the skin.

La Crema Deluxe features Hyaluronic Acid as well as Swiss antioxidants for a healthy boost of pro-aging ingredients. This lightweight moisturizer packs a punch and provides long-lasting hydration long after it’s applied.

Vitamin C is undoubtedly one of the most well-known ingredients in skincare and for good reason. Vitamin C is an antioxidant that has been scientifically proven to help reduce the appearance of uneven skin tone and texture as well as protect against UV damage and other environmental stressors. 

Our Illuminessensce C serum combines Sodium Ascorbyl Phosphate, the most stable form of Vitamin C, with hyaluronic acid and Swiss glacier water for a uniquely hydrating Vitamin C serum that keeps skin nourished as well as protected.  

Amino Acids are an essential building block of healthy skin cells and have been shown to help stimulate the skin’s natural cell renewal process to improve overall skin texture and tone. 

Our Precious Pearl Serum is formulated with Starpearl Spheres and Hydrolyzed Crushed Pearls that are rich in proteins, amino acids, and other essential minerals that improve skin smoothness and elasticity while adding a visible pearlescent glow. 

Antioxidants help counteract the free radical damage caused to the skin by oxidative stress from everyday environmental stressors. Antioxidants also help support collagen production and the skin’s overall defense mechanism against damage. 

For a special boost of antioxidants, our Wonderose Serum features a unique blend of Swiss botanical extracts rich in Resveratrol, Flavonoids, and Ferulic Acid that offer both short and long-term protection against the sun, weather, toxins, and pollution. 

Embrace Aging with Louminology 

The pro-aging movement is a celebration of natural aging and its beauty in all forms. By moving away from the negative messages associated with aging, we can redefine what it means to be beautiful and feel self-assured and confident at any point in our lives. Remember, pro-aging doesn’t mean giving up on self-care or letting yourself go, it simply means rejecting harsh and rigid beauty standards by accepting aging as a natural part of life. Happy aging!